Privacy Policy
Last updated: January 26, 2026
Introduction
White Pine Lending ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website whitewoodlending.com (the "Site") or use our services.
Please read this privacy policy carefully. By using our Site, you consent to the practices described in this policy.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide when using our services, including:
- Full name
- Email address
- Phone number
- Mailing address
- Date of birth
- Social Security number
- Employment and income information
- Bank account information
- Credit history information
Automatically Collected Information
When you visit our Site, we may automatically collect certain information, including:
- IP address and location data
- Browser type and version
- Device type and operating system
- Pages visited and time spent on pages
- Referring website addresses
- Cookies and similar tracking technologies
How We Use Your Information
We may use the information we collect for various purposes, including:
- Processing your loan application
- Connecting you with potential lenders in our network
- Communicating with you about your application or inquiry
- Providing customer support
- Improving our website and services
- Sending marketing communications (with your consent)
- Complying with legal obligations
- Detecting and preventing fraud
Information Sharing
We may share your personal information with:
- Lending Partners: When you submit a loan application, we share your information with lenders in our network who may offer you a loan.
- Service Providers: Third parties that provide services on our behalf, such as data analytics, marketing, and customer support.
- Legal Requirements: When required by law, court order, or government regulation.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
Your Rights and Choices
California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect about you
- Request deletion of your personal information
- Opt-out of the sale of your personal information
- Non-discrimination for exercising your privacy rights
Opting Out
You may opt out of marketing communications by clicking the "unsubscribe" link in our emails or contacting us directly.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including 256-bit SSL encryption. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Cookies
We use cookies and similar tracking technologies to enhance your experience on our Site. You can control cookie preferences through your browser settings.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]